Non-Profit Trends: To Understand Recurring Giving, Look at Gen Z

Recurring giving to nonprofit organizations isn't new, but increasingly it is included in lists of burgeoning "trends." One key to understanding how such giving can succeed is to ask why the trend is growing. Giving a predetermined amount automatically (most commonly, monthly), similar to a credit-card payment, appeals strongly to new generations, which each year …

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Getting the Next Generation of Donors Onboard

Sometimes it feels like the world of social media has made competition fierce for smaller non-profits. Large and established organizations might have the upper hand with name recognition, but they are often lagging behind with younger generations.  These next generation of younger and more active citizens wants to know exactly how their donation will make …

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