Why Memberships Are Important As a Lifeblood for Organizations

Memberships are the lifeblood of organizations, especially non-profit ones—because unlike regular corporations, they do not have stockholders. It is the member donations that keep the organization thriving as members donate their money, time and knowledge. These members range from individuals and small business owners to large corporations and lobbying groups. For these members, being part …

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How To Promote Your Charity To Accept Greater Online Donations

An article by the Chronicle of Philanthropy shows in a recent study that "84 percent of nonprofits, including many of the nation's largest charities" are struggling to get donations. Technology has changed the way many businesses promote their industry and the same is true for online donations. Process Donation specializes in branding your nonprofit to accept donations …

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Non-Profit Trends: To Understand Recurring Giving, Look at Gen Z

Recurring giving to nonprofit organizations isn't new, but increasingly it is included in lists of burgeoning "trends." One key to understanding how such giving can succeed is to ask why the trend is growing. Giving a predetermined amount automatically (most commonly, monthly), similar to a credit-card payment, appeals strongly to new generations, which each year …

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From Summertime Fun To Back To School: Fall Into Fundraising

Summer break is the time of year most students and (at least some) parents look forward to, and although it ends at about the same time each year, the rush to the new school year surprises many families. The rush of doctor appointments, shopping, supply lists and new routines is a change from the relaxed …

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Getting the Next Generation of Donors Onboard

Sometimes it feels like the world of social media has made competition fierce for smaller non-profits. Large and established organizations might have the upper hand with name recognition, but they are often lagging behind with younger generations.  These next generation of younger and more active citizens wants to know exactly how their donation will make …

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Fall Into Fundraising With These Three Events

Summer is a few weeks away: school's almost over, graduation parties are nearly done and summer vacation are in the final planning stages. It's the perfect time to think about fall fundraising for your non-profit organization. Whether your donors are out of town or doing the staycation this year, your organization's fall planning still piques …

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Tips for Effective Promotion of Your Donation Page

The conventional approach to running successful donation campaigns is having a great landing page and adopting the appropriate calls-to-action for each of these pages. If you want to generate traffic to your donation pages and increase your conversions, you should ensure that individuals are aware of your existence by adopting the right strategies that will …

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3 Best Practices for Using Peer-to-Peer Fundraising

In 2017, peer-to-peer fundraising programs raised nearly $1.45 billion. If you haven't given much thought about this method of fundraising, then you're losing out on a great opportunity to fund your organization. It basically involves asking for donations from your supporters who can invite their friends, colleagues, and family members to join the cause. But for …

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