Non-Profit Trends: To Understand Recurring Giving, Look at Gen Z

Recurring giving to nonprofit organizations isn't new, but increasingly it is included in lists of burgeoning "trends." One key to understanding how such giving can succeed is to ask why the trend is growing. Giving a predetermined amount automatically (most commonly, monthly), similar to a credit-card payment, appeals strongly to new generations, which each year …

Continue reading Non-Profit Trends: To Understand Recurring Giving, Look at Gen Z

Getting the Next Generation of Donors Onboard

Sometimes it feels like the world of social media has made competition fierce for smaller non-profits. Large and established organizations might have the upper hand with name recognition, but they are often lagging behind with younger generations.  These next generation of younger and more active citizens wants to know exactly how their donation will make …

Continue reading Getting the Next Generation of Donors Onboard

Donors Now And Beyond: Fundraising For The Generations

The holidays and change of seasons is a time many charities use for a fundraising advantage, linking the fall and winter holidays and weather to themed nonprofit events.  Despite the 1.5 million nonprofits nationwide hosting at least one major event and several smaller ones, the need for funds frequently exceeds funds raised, and neither the desire nor …

Continue reading Donors Now And Beyond: Fundraising For The Generations

What Defines a NonProfit: Part II

Nonprofits help the public in many different ways. Some provide assistance in the form of food, shelter, emergency aid, elderly care, etc.—they’re called human service organizations. Others use peer-to-peer fundraising to provide critical health services to uninsured people, or even to put on theater productions for local communities. Nonprofits tend to fall in the following …

Continue reading What Defines a NonProfit: Part II