Non-Profit Trends: To Understand Recurring Giving, Look at Gen Z

Recurring giving to nonprofit organizations isn't new, but increasingly it is included in lists of burgeoning "trends." One key to understanding how such giving can succeed is to ask why the trend is growing. Giving a predetermined amount automatically (most commonly, monthly), similar to a credit-card payment, appeals strongly to new generations, which each year …

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Getting the Next Generation of Donors Onboard

Sometimes it feels like the world of social media has made competition fierce for smaller non-profits. Large and established organizations might have the upper hand with name recognition, but they are often lagging behind with younger generations.  These next generation of younger and more active citizens wants to know exactly how their donation will make …

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Tips for Effective Promotion of Your Donation Page

The conventional approach to running successful donation campaigns is having a great landing page and adopting the appropriate calls-to-action for each of these pages. If you want to generate traffic to your donation pages and increase your conversions, you should ensure that individuals are aware of your existence by adopting the right strategies that will …

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3 Best Practices for Using Peer-to-Peer Fundraising

In 2017, peer-to-peer fundraising programs raised nearly $1.45 billion. If you haven't given much thought about this method of fundraising, then you're losing out on a great opportunity to fund your organization. It basically involves asking for donations from your supporters who can invite their friends, colleagues, and family members to join the cause. But for …

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How to Convert Supporters into Successful Fundraisers

The non-profit sector does not survive without donations from individuals and companies. Sure you may get big donors that contribute to an annual drive, but don't underestimate the collective individual. If they are passionate about the cause then they can convert that passion into bringing awareness to their friends, family, coworkers, and acquaintances. According to Giving USA, individuals …

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Winter Fundraising: Get The Money Moving!

This winter's snow, slush, relentless wind and ice storms drive everyone indoors to the comfort of the couch, cozy slippers and catching up on TV shows. But it's also the perfect time for your organization to host a fundraising event. You have a captive audience, driven indoors by the chill and going stir-crazy with inactivity. …

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Do’s And Don’ts Of Donation Trends In The NonProfit Sector

Just as for-profit companies research and study current business methodology to determine new ways to increase profits and decrease costs, nonprofits study trends in fundraising to learn what earns more money for their organization while lowering overhead and retaining both donor and volunteer databases. Today's nonprofits pursue trends beyond new charity event ideas, selling tickets …

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Fundraising For 2018: More Than Just Money

There are 1.5 million nonprofits in the United States, all trying to raise money for their causes and remain in business for more than just another year. While it's difficult to get an exact number of nonprofits that fail, between 15% and 20% fail to file formal dissolution papers with the Internal Revenue Service and simply fade away.  Competing …

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Non-profit law

What Defines a Non-Profit? Part I

Non-profits rescue abandoned dogs and cats. They teach children how to read. They supply water to remote villages. They use fundraising software to collect donations and then pass on microloans to entrepreneurs in developing economies. Non-profits help people and communities in just about any way you can imagine, but what makes a non-profit a non-profit? …

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