Gearing Up For Giving Tuesday: Start Early And Plan Well

Giving has always been part of the holiday spirit. In 2012, the United Nations and a nonprofit organization called 92nd street created Giving Tuesday, which falls on the first Tuesday after Thanksgiving. It was created in the hope that fixing it just after Black Friday and Cyber Monday would push people to give, after spending …

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5 Ways to use Peer-To-Peer Fundraising Year Round

I bet you keep hearing the phrase "Peer-to-Peer Fundraising" more and more these days. No, you're not crazy! Peer-to-peer fundraising, or Crowdfunding is an evolving and versatile source of revenue that can be highly powerful when raising funds. Peer-to-peer fundraising is most frequently associated with 5K's or Walk events, which usually take place once a …

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No Turkeys Here: Thanksgiving Fundraisers Raise Awareness, Donations

Although the 1.5 million national nonprofits raise funds throughout the year, many find donors giving more generously during the holiday season; during the so-called "Giving Season," donors gave about 25% of their total donation dollars between Thanksgiving and New Year's Day, and nearly half of all donors gave more during the holidays than the rest of the year. And …

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Add a Creative Spark to Holiday Fundraising

While it stands to reason that nonprofit organizations receive more donations during the last eight weeks of the year, it also stands to reason that the competition among nonprofits for those funds is greater during those eight weeks. Large, well known nonprofits, such as the United Way and YMCA, have secure relationships with corporations that pledge an …

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The Benefits Of Using Peer-To-Peer Fundraising

You might have heard of peer-to-peer fundraising. You might have heard that it is when donors make their own fundraising campaigns which then raise money on your behalf, making it a type of multi-tier crowdfunding for nonprofits. It's been used by such heavy hitters as the Multiple Myeloma Research Foundation and the American Cancer Society. That's impressive, …

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How Your Non-profit Gets The Most Out Of Giving Tuesday

Forget the holiday season shopping countdown. Many stores already display Christmas trees, ornaments, wreaths and holiday wrap. Online retail sites stopped their summer sales and tempt you with the tease of Black Friday/Cyber Monday markdowns. Every year the push starts earlier and the spending frenzy increases. And into this commercial chaos comes the peaceful prospect …

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A Game Plan for a Great Giving Tuesday

Giving Tuesday, the global day of giving back, arrives on November 28. How did last year's international day for donations turn out? Individual and corporate participants in 98 countries raised $177 million. They did it online, door-to-door, in stores, on the streets, at schools, through planned campaigns and impromptu bake sales and car washes. First started …

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