A Personal Presentation Expands Your Nonprofit’s Reach

Competing for donor dollars requires many charities keep a full-time fundraiser on staff, or an entire department dedicated to donor management and fundraising events. But the right approach on your website relates the story of your organization while appealing to donors on a personal level, connecting with both their desire for social responsibility and need …

Continue reading A Personal Presentation Expands Your Nonprofit’s Reach

How to Accept Donations Online Through Crowdfunding

Peer to peer fundraising has become increasingly popular in recent years. Many of us have seen the success stories: examples of how crowdfunding for nonprofits can raise revenue that's greater than that of any traditional charity event. Furthermore, crowdfunding can bring your organization a great marketing reach: you may be able to reach donors outside …

Continue reading How to Accept Donations Online Through Crowdfunding

The Importance of Online Giving and Smartphone Compatibility

Since the dawn of the digital age, nonprofits have had to work double time to keep up with the latest giving trends in an effort to both sustain and expand their giving base. With new forms of technology falling in and out of favor almost daily, one thing is certain: online giving is popular and …

Continue reading The Importance of Online Giving and Smartphone Compatibility

Enlighten And Entertain To Engage New Donors

Nonprofits operate in a kind, generous yet highly competitive environment; they look for donors to sustain their efforts and money to pay their organization's bills and support their cause, and accomplish this without financial or intellectual cost to any other charity. Maintaining charitable equilibrium isn't easy when you consider there are over 1.5 million charities in the …

Continue reading Enlighten And Entertain To Engage New Donors

Why Make Recurring Giving Your Priority

Every non-profit organization faces the same dilemma: resources are always scarce. That's why savvy non-profit leaders seek ways to optimize fundraising without a significant investment of human resources. Sounds impossible, right? It turns out, however, that there is a way to grow your donations with minimal effort: recurring gifts. What is recurring giving? Recurring giving …

Continue reading Why Make Recurring Giving Your Priority

Nonprofit’s Strategic Plan Specs: M.U.D. (Money, Unity, Diversity)

It starts with a thought, a scattered plan, a passion born of pain and the desire to alleviate suffering for others. It's the idea of creating a cause, changing the world with a charity and leaving all around you better for what you've achieved. It's heroic and humble at the same time, and it's also …

Continue reading Nonprofit’s Strategic Plan Specs: M.U.D. (Money, Unity, Diversity)

How Public Acknowledgement Can Attract (And Keep) Donors

Thanking people isn't just good manners. It's a powerful tool in the marketing arsenal of any non-profit organization. Particularly, acknowledging donors in public can help a non-profit grow. How does this work? Psychology People who are publicly thanked for giving, even if it is for a small amount, are more likely to give again. They …

Continue reading How Public Acknowledgement Can Attract (And Keep) Donors

Your Nonprofit’s Best Fundraising Idea: Your Website

If you are one of the 1.5 million nonprofits in the U.S. seeking the estimated $374 billion in funding needed to keep these organizations running in the upcoming year, you're not alone in wondering where and how to find the money. Here are four ways to maximize your most visible resource, your nonprofit's website, as a key fundraising tool: …

Continue reading Your Nonprofit’s Best Fundraising Idea: Your Website

Get Your Board Engaged in Making a Difference

  All nonprofit organizations have experienced, at one time or another, the challenge of inspiring  Board members to engage—or re-engage—and help raise funds. Let’s start by noting the obvious: the NPO’s chief executive would benefit by first taking a step back to identify possible reasons for lackluster engagement, particularly if a low level of engagement …

Continue reading Get Your Board Engaged in Making a Difference