How to Convert Supporters into Successful Fundraisers

The non-profit sector does not survive without donations from individuals and companies. Sure you may get big donors that contribute to an annual drive, but don't underestimate the collective individual. If they are passionate about the cause then they can convert that passion into bringing awareness to their friends, family, coworkers, and acquaintances. According to Giving USA, individuals …

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Donors Now And Beyond: Fundraising For The Generations

The holidays and change of seasons is a time many charities use for a fundraising advantage, linking the fall and winter holidays and weather to themed nonprofit events.  Despite the 1.5 million nonprofits nationwide hosting at least one major event and several smaller ones, the need for funds frequently exceeds funds raised, and neither the desire nor …

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The Donor Mindset: Why They Give, What They Want In Return

Our daily news broadcasts, newspaper headlines and Internet feeds increasingly feature political strife, terrorist targets and generally downbeat stories, but in all the negative news, a positive statistic stands out: charitable giving in the last year increased to $410.02 billion, up 5.2 percent from 2016. Seventy percent of those donations come from individuals, rather than corporations …

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Enlighten And Entertain To Engage New Donors

Nonprofits operate in a kind, generous yet highly competitive environment; they look for donors to sustain their efforts and money to pay their organization's bills and support their cause, and accomplish this without financial or intellectual cost to any other charity. Maintaining charitable equilibrium isn't easy when you consider there are over 1.5 million charities in the …

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Why Make Recurring Giving Your Priority

Every non-profit organization faces the same dilemma: resources are always scarce. That's why savvy non-profit leaders seek ways to optimize fundraising without a significant investment of human resources. Sounds impossible, right? It turns out, however, that there is a way to grow your donations with minimal effort: recurring gifts. What is recurring giving? Recurring giving …

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How Public Acknowledgement Can Attract (And Keep) Donors

Thanking people isn't just good manners. It's a powerful tool in the marketing arsenal of any non-profit organization. Particularly, acknowledging donors in public can help a non-profit grow. How does this work? Psychology People who are publicly thanked for giving, even if it is for a small amount, are more likely to give again. They …

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