Why Make Recurring Giving Your Priority

Every non-profit organization faces the same dilemma: resources are always scarce. That's why savvy non-profit leaders seek ways to optimize fundraising without a significant investment of human resources. Sounds impossible, right? It turns out, however, that there is a way to grow your donations with minimal effort: recurring gifts. What is recurring giving? Recurring giving …

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Why Recurring Donations Matter: Money In Means Services Rendered

Three surprising statistics about charities and charitable giving in the United States: There are 1,571,056 tax-exempt organizations, of which 1,097,689 are public charities. Individual Americans donated $258.51 billion to charities in 2014, up 5.7% from 2013. Of all the money donated to charities that year, 72% came from living individuals, with the remainder from corporations,trusts and foundations. …

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