From Summertime Fun To Back To School: Fall Into Fundraising

Summer break is the time of year most students and (at least some) parents look forward to, and although it ends at about the same time each year, the rush to the new school year surprises many families. The rush of doctor appointments, shopping, supply lists and new routines is a change from the relaxed pace of good times at the pool, beach and vacation destinations.

Your nonprofit’s ability to serve the needs of busy families at this time also provides an opportunity for a charity event, fundraising while you highlight your role in the community.

Forward to fall: fundraising three ways

Keep the summer vibe alive with decor

Whether indoors or out, enjoy the perks of summer one more time with a tropical-themed setting: decorate with kiddie pools, tiki huts, sandboxes, beach balls and lounge chairs, and sell tall, cool drinks, hot dogs and ice cream. Use online event ticketing for food sales, to ensure you’ll have enough food available.

Provide goods and services at the event

Local merchants, registered in your fundraising database as they apply, rent booth space and offer information on anything needed for back-to-school: school physicals, dental checkups, uniforms, classroom supplies, healthy meal delivery services, tutoring and after-school child care. The local school district representative also has an information booth, and parents pick up all their information in one place, from bus schedules to reduced-price breakfast and lunch services to after-school activities choices.

Raffles and silent auctions

The lure of winning something always attracts potential donors to an event. Offer local merchants the opportunity to advertise by donating free or reduced-cost services and merchandise: backpacks filled with school supplies, baskets of gourmet snacks, car care supplies, sporting equipment and gift cards for groceries, restaurants and office supplies will attract raffle ticket buyers eager to buy a chance at winning, or sign up for your silent auction. Sell raffle tickets packaged with food tickets online at a discount. Double the use of every silent auction sheet by adding a “May we contact you about future fundraising events?” request next to the name.  With permission, use donor tracking software to add the name and number to your database. After the event, send an email or a text thanking them for coming to the event, and offer information about your organization’s work and why you value their continued involvement. 

Process Donation’s  platform works year-round to take your organization from worthy to well-funded. From marketing and branding to event registration assistance, donation management, crowdfunding campaigns on social media and thanking every volunteer and attendee, our software integrates with any device, providing immediate capability to update and adapt when needed. Contact us for more information and a free demonstration, and you’ll never “fall back” to your former fundraising ways.

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