In 2017, peer-to-peer fundraising programs raised nearly $1.45 billion. If you haven’t given much thought about this method of fundraising, then you’re losing out on a great opportunity to fund your organization. It basically involves asking for donations from your supporters who can invite their friends, colleagues, and family members to join the cause.
But for the campaign to be successful, creativity and proper planning are essential. Here are the best practices for running a successful fundraising campaign.
Choose the Right Campaign
A peer-to-peer fundraising campaign can last a few weeks or even a year; it all depends on your objectives and needs. There are basically three types of campaigns, including rolling campaigns, time-based campaigns, and giving days.
Time-based campaigns run for a fixed amount of time, and they are usually paired with an event at the end of the campaign. Rolling campaigns don’t have a specific end date, so they can go on forever. They are great for growing your supporter base, but you must be motivated to ensure follow-through on all aspects of the campaign. Giving days entail having a target goal, which you must fulfill within 24 hours or less.
Take the time to assess your needs to determine the type of campaign that’s likely to attract the most donations.
Identify Your Key Supporters
Carefully identifying your reliable supporters can determine how fast your campaign gains traction. Experts recommend starting with supporters who have supported you in the past. Also, pick those that have a strong connection to your nonprofit and those who have a network of potential donors. In this case, you’ll have to review your CRM or donor database to find the right targets.
Most importantly, the person who spearheads your P2P campaign should also have a network of donors. Great supporters are those with active social media presence with friends and colleagues who can support your cause.
Pick the Right Peer-to-Peer Fundraising Platform
A P2P fundraising platform can kill or grow your campaign. There are free platforms out there, but getting a premium option can give you a lot more features for managing your campaigns, donations, and phone support. A great platform should be able to customize every donation page to suit your fundraising needs.
Be sure to pick a fundraising platform that supports integration with third-party tools like QuickBooks and MailChimp. Other great features to look for in a platform include event registration, offline donations, and mobile support.
Running a nonprofit means you have to depend on the generosity of your supporters and donors to attain your objectives. In this digital era, you don’t need to hold traditional fundraising events; an effective fundraising platform can help with that. That’s where Process Donation comes into play, giving you all the features you need for a successful fundraising campaign. Just contact us to learn how we can help.