I bet you keep hearing the phrase “Peer-to-Peer Fundraising” more and more these days. No, you’re not crazy! Peer-to-peer fundraising, or Crowdfunding is an evolving and versatile source of revenue that can be highly powerful when raising funds. Peer-to-peer fundraising is most frequently associated with 5K’s or Walk events, which usually take place once a year for nonprofit organizations. One of the easiest ways to raise funds is to ask your most loyal donors to do it for you! Peer-to-peer fundraising makes it easy for them.
What nonprofits often overlook are the opportunities to engage their peer-to-peer fundraisers year-round. If your top peer-to-peer fundraisers are raising funds for your annual 5K event year after year, chances are they love your organization and mission, and will jump at the opportunity to be a voice for you more than once a year. It also speaks volumes to their preferred communication and/or ask style: social media. So, how can you channel their passion year round to benefit your nonprofit?
Prerequisite: Use reliable donor software, Process Donation, to help you engage with your peer-to-peer fundraisers while also providing quality tools to make fundraising super easy for your donors.
5 Ways to use Peer-To-Peer Fundraising Year Round
1. Create a birthday campaign! Donors love asking for donations to their favorite nonprofit in exchange for gifts.
2. Bring awareness to a certain day or awareness month connected to your nonprofit. For example, if you work at an animal shelter, you might ask your supporters to create a campaign during “Adopt a Shelter Pet” month, sharing their shelter connection with their friends and family which will then prompt donations to the nonprofit.
3. Corporate fundraising: Donors create a campaign for co-workers to donate. Maybe they promote a Jeans Days for co-workers who donate to the nonprofit or donations serve as a raffle entry for an internal prize. Note: Be sure your donors know to ask their employers about company matching.
4. Create a campaign for your wedding asking for donations instead of gifts.
5. Ask your donors to fundraise for you on Giving Tuesday.
When peer-to-peer fundraisers are sharing your mission more than once a year on social platforms, they are helping you bring added awareness to their social circles. People like peer-to-peer fundraising because it’s lower pressure when asking for smaller gifts. There really is strength in numbers and when peer-to-peer fundraisers come together, impact is huge!