Social media is the place to be if you want to attract new, young, and innovative donors and volunteers for your organization. With the tools sites like Facebook, Twitter, Instagram and Snapchat have created, your organization can reach a wider audience than ever! And the best part is that it’s free. With the overwhelming amount of options your organization has for social media interaction, it can be confusing to know where to turn. Here are a few tips you should be following to make sure your strategy works.
1. Use your network
The algorithms of some of the most popular social media recommend who you should follow based on who your friends follow, who their friends follow, and so on. Encourage your employees and volunteers to like, follow, and share your organization’s social media profiles so that their network can find you as well! Another popular way to gain more followers is by holding a drawing/raffle/giveaway where people must share your page in order to enter. Not only does this get your page lots of likes and shares, but it creates trust when you deliver on your promise to choose a winner.
2. Make it pretty
Social media is all about the flash. If your page is full of text posts that require followers to click “read more”, your organization may lose traffic. Instead, post fun graphics, photos of your volunteers, or polls for your followers to vote in. Your followers will be engaged and invested in the content on your page, which creates a connection. The more they click the “like” button, the more of your posts they will see.
3. Create dialogue
People are more likely to stay in touch on a social media page when they are involved in the content. Not only do they connect with your organization, but followers can interact with each other. Try posting questions or conversation starters on your page like “What’s your favorite thing about [your organization]”, or ask your followers to post their own pictures of events you host. Use hashtags, and ask your volunteers, donors, and supporters to do so as well. If you can get your organization “trending” then you are well on your way to making sure your social media is doing the trick.
In the information age, the days of door-knocking and paying for advertising are over. Sign up for a social media page and start sharing your organization’s mission, values, and expertise to grow your support. For more information, and for help with your nonprofit needs, check out https://www.processdonation.org/ today!