How To Promote Your Donation Page: 3 Tips For Using Social Media

So, you finally got your donation page up so you can accept donations online. Whether you’re hosting fundraising events, or just looking for donation management solutions, having an online portal where people can give means there’s a minimal distance between desire to give, and the following action. But now that you have a place you can accept donations online, how do you spread the word about it?

Well, if you’re taking to social media here are some things you should do.

Tip #1: Text, Pictures, Video

If you want people to notice when you post on social media, then you need to remember the old adage that a picture is worth a thousand words. Of course, a video might be worth several thousand pictures. Because, as Entrepreneur points out, videos consistently get more attention than pictures and text do. So while not everything you post about your page and associated nonprofit events has to be in the form of a video, just remember that type of content tends to draw the most eyes.

Tip #2: Post In Receptive Niches

If you’re on social media, then you can’t just post on your personal page and expect your views to take off. You need to seek out people who are receptive to your message, and let them know your page exists. As such, you should seek out groups where people talk about donor management software, or where people sell tickets online for nonprofits. Places where you know people are already interested in what you have to say, as American Express suggests. You should also go to groups that are centered around the causes your group champions, and let them know that by helping you, you can fight for that cause.

Tip #3: Have Conversations

While you should post on social media, you should also do everything you can to become a member of the community. You get better results if you actually participate in conversations, than just sticking your head in to tell people to go to your page. So share your thoughts on which donation software has worked best for you, and discuss peer to peer fundraising efforts with folks who are talking about those topics. As Culture Days suggests, people will be more willing to help if they see you as a person, rather than as a spammer who’s always asking for money.

These are just a few simple things you can do to promote your donation page, as well as your crowdfunding for nonprofit efforts. For more information on how you can get the most out of your page promotion, check us out at Process Donation.

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