Forget the holiday season shopping countdown. Many stores already display Christmas trees, ornaments, wreaths and holiday wrap. Online retail sites stopped their summer sales and tempt you with the tease of Black Friday/Cyber Monday markdowns. Every year the push starts earlier and the spending frenzy increases. And into this commercial chaos comes the peaceful prospect of Giving Tuesday.
How Giving Tuesday started and its purpose
Observed on the Tuesday after Thanksgiving, this global event started with one organization in 2012 and celebrates the power of doing good by kicking off a season of fundraising events. Individuals and organizations donate time and money and buy holiday gifts from museums, schools, workshops, community programs and other organizations who benefit directly from the purchases. The goal of Giving Tuesday is to create bonds between donors and charities that extend beyond the holiday season.
How your charity creates total Giving Tuesday success
Get donors’ attention: treat them like stars
Your Giving Tuesday captures donors’ imaginations for the entire year. Make a splash with an evening under the stars featuring local stars from the news media and sports teams. Sell event tickets online and track donations in real time, sending a “Thank you to our star donor!” response as tickets sell. Whether outdoors or indoors, keep the star-studded theme going by using gold-paper star cutouts in a prize drawing (write the prize descriptions on the back of the stars) or silent auction. Offer guests star-decorated goody bags, serve star-shaped desserts and drinks with star-shaped ice cubes.
Keep donors beyond that one day
Donors give because it’s personal and provides a level of status and standing among their peers and business associates. Peer-to-peer fundraising offers your donors the opportunity to engage their friends and clients in their cause, increasing interest and raising funds for you while attracting positive attention for both your organization and your donor on social media.
Process Donation is your Giving Tuesday partner
Our software provides all the tools your charity needs for successful nonprofit events and donor management throughout the year. From campaign creation and branding to tracking event deadlines, managing your fundraising database, organizing events and donor information and sending emails, our platform is your partner for more profitable fundraising. Contact us for more information, a free demonstration and we’ll make every day a giving day.