Peer to peer fundraising has become increasingly popular in recent years. Many of us have seen the success stories: examples of how crowdfunding for nonprofits can raise revenue that’s greater than that of any traditional charity event. Furthermore, crowdfunding can bring your organization a great marketing reach: you may be able to reach donors outside of your city–supporters who never would have otherwise known about the work you do to fulfill your mission.
Creating A Campaign
If you study nonprofits that accept donations online through crowdfunding, you will find a few characteristics that these campaigns have in common:
- Campaigns raise specific funds to motivate donors. The organization has created a campaign, meaning that all donations support a specific project. Whether this is raising funds to help individual families, building a clinic, or a capital campaign to build a new facility, donors know exactly where their money is going and how it will be spent.
- Organizations track donors to encourage repeat donations. Successful fundraising professionals use donation management software to track who has donated what. Organizations committed to donor management use tools that categorize donation information in a fundraising database so that this information can be used for future campaigns.
- A “fundraise” button is located next to the “donate” button. As the old fundraising adage goes, people can’t donate if they are not asked. A key factor to any nonprofit crowdsourcing campaign is to feature it on the organization’s website and social media. A crowdfunding campaign is one way to refresh your “ask.” Get creative! A crowdsourcing campaign can be featured in many ways, even in the staff’s email signatures.
- Publicize offline. While a nonprofit crowdsourcing campaign takes place primarily online, there are still analog opportunities for promotion. Printing some postcards, flyers, or even a small poster for the office is a great way to get the word out to those who may not see the campaign on your website.
There are many ways to fundraise online. The best way to figure out what works best for your donor base is to experiment with a variety of campaigns. Contact Process Donation to learn more about how accepting donations online helps you fulfill your mission.