Fundraising For 2018: More Than Just Money

There are 1.5 million nonprofits in the United States, all trying to raise money for their causes and remain in business for more than just another year. While it’s difficult to get an exact number of nonprofits that fail, between 15% and 20% fail to file formal dissolution papers with the Internal Revenue Service and simply fade away.  Competing to stay healthy and serve your cause is part of a nonprofit’s hard work. What can you do differently in 2018?

Start fundraising themes for the upcoming holidays now: The calendar offers no surprises when it comes to the standard holidays. Besides Valentine’s Day, Memorial Day, Fourth of July, Labor Day and the winter holidays, choose offbeat days to celebrate and use as a platform for fundraising: National Spaghetti Day (Jan. 4), International Yoga Day (June 21) or National Popcorn Month (October).

Fundraising for the long run: Work with your nonprofit’s legal team to establish a means for donors to include your organization in their wills, trusts and bequests. This ensures long-term funding as well as donor involvement in your cause.

Think edible, organic, reusable, recyclable: Donors enjoy value for their money, but the preference is for useful, consumable items without environmental impact. Go green in your fundraising efforts with gourmet food gifts, restaurant certificates, organic household and automotive products, recycled note and thank-you cards and personalized grocery bags made from recycled materials.

Working for the money with a workout: Nonprofits frequently organized 5K and 10K runs to raise money, but consider workouts with a broader, family-inclusive perspective: yoga-thons, cooking competitions, trail hikes, beach and park cleanup contests, basketball free-throwing competition and planting a community garden. These events offer exercise, community involvement and a way to raise money.

Use technologyProcess Donation’s platform saves money with it’s focus on your cause; it’s pinpoint management of all phases, from emails and marketing to donor management, social media and funding campaigns. Our customized software works with your organization, so you concentrate on your primary need: to grow your nonprofit’s reach and mission in 2018 and beyond.

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