Why Recurring Donations Matter: Money In Means Services Rendered

Three surprising statistics about charities and charitable giving in the United States:

  • There are 1,571,056 tax-exempt organizations, of which 1,097,689 are public charities.
  • Individual Americans donated $258.51 billion to charities in 2014, up 5.7% from 2013.
  • Of all the money donated to charities that year, 72% came from living individuals, with the remainder from corporations,trusts and foundations.

Americans give what they can when needed and when the need is great, count on them giving more. The services provided by those million-plus charities are wide-ranging and constantly needed. Here are six tips for your organization to draw recurring donors and maintain a steady, continuing investment of those funds:

Make it easy for the nonprofitProcessDonation is software for nonprofits to brand, market and manage their websites, contact donors, manage fundraisers and process donations, and do it all while using standard or mobile applications, in the nonprofit’s office or at an event.  Set up online with ProcessDonation in five easy steps, with customized donation pages done and delivered in one day.

Make it easy for the donor: ProcessDonation sets up a variety of recurring donation strategies for the nonprofit in clear, simple language. There are no hidden fees or surprises and donation methods include credit cards, electronic fund transfer or checks .

Make the personal connection: A donor’s money does not disappear down a dark financial hole. Make the need personal with stories of people helped by the charity, and what the funds have done for their lives. Remind the donor of the tax-deductible status of their donation when tax time arrives.

Make sure donors know why every amount counts: A charity’s website offers a breakdown of where the money goes, including administrative costs. Honesty and openness matters, and a lack of either  turns away a recurring donor.

Make sure to say “thank you!”: Emails are now the standard, but a one-time benefactor becomes a recurrent patron with a more personal show of gratitude. Send a thank-you card with a handwritten note; it demonstrates personal acknowledgment.

Make sure there is follow-up: Maintain recurring donors by keeping them informed of your nonprofit’s progress and activities. A monthly newsletter, an invitation to tour your facilities or to sit in on a board meeting let them know they are integral to the success of the organization.

Recurring donations to a nonprofit ensures a community’s most needy receive goods and services, whether the needs are the daily struggle for food, shelter and medicine or the nightmare of a natural disaster.





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